Terms of Service
Last updated: March 2026
These Terms of Service (“Terms”) govern the relationship between Relate (“we”, “us”, “the Company”) and any individual or entity (“Client”, “you”) that engages our services or uses our website at relate.co.il. By engaging our services, submitting an inquiry, or signing a service agreement, you agree to these Terms. These Terms are governed by the laws of the State of Israel, including the Consumer Protection Law 5741-1981 and the Electronic Commerce Law 5762-2002, where applicable.
1. Services
Relate provides the following services:
- RELATE AI: an AI-powered WhatsApp Business agent that automates customer conversations, lead qualification, and escalation to human team members.
- Website Development: custom web design and development services including landing pages, multi-page business websites, and full business platforms with CRM, e-commerce, and automation capabilities.
- Business Advisory: strategic consulting, business diagnostics, and transformation planning.
The specific scope, deliverables, timeline, and fees for each engagement are defined in a separate Service Agreement or Statement of Work (SOW) signed between the parties. In the event of a conflict between these Terms and a signed Service Agreement, the Service Agreement prevails.
2. Eligibility and B2B Nature
Our services are provided to businesses and professionals only. By engaging Relate, you confirm that you are acting in a business capacity and not as a private consumer for personal, household, or family purposes.
You must be at least 18 years old and have the legal authority to bind the business entity you represent to these Terms.
3. Quotes, Orders, and Payment
3.1 Quotes and proposals
Quotes and proposals are valid for 30 days from the date issued, unless stated otherwise. A quote does not constitute a binding commitment until countersigned by an authorised representative of Relate.
3.2 Payment terms
Standard payment schedule for project-based work:
- 50% deposit due before project commencement
- 25% due at agreed milestone (typically design approval or mid-development)
- 25% due upon project delivery
Subscription services (e.g. RELATE AI, monthly retainers) are billed monthly in advance. Invoices are due within 14 days of issue.
3.3 Late payment
Invoices not paid within 30 days of the due date may accrue interest at the rate prescribed under Israeli law (the legal interest rate set by the Bank of Israel). We reserve the right to suspend services until overdue amounts are settled.
3.4 Taxes
All fees are stated exclusive of VAT (מעג). VAT is added where applicable under Israeli law. It is the Client’s responsibility to handle any taxes applicable in their own jurisdiction.
4. Client Responsibilities
To enable us to deliver services effectively, the Client agrees to:
- Provide timely access to required information, assets, accounts, and approvals.
- Designate a primary point of contact with authority to make decisions.
- Review and respond to deliverables within the timeframes agreed in the project plan. Delays caused by the Client may extend timelines and are not the Company’s responsibility.
- Ensure that all content, materials, and data provided to Relate does not infringe any third-party intellectual property rights, violate applicable law, or contain illegal content.
- Maintain valid WhatsApp Business API access and comply with Meta’s WhatsApp Business Policy when using RELATE AI.
5. Intellectual Property
5.1 Deliverables
Upon receipt of full payment, the Client owns all custom code, designs, and content created specifically for their project (“Deliverables”), except as noted below.
5.2 Our retained rights
Relate retains ownership of:
- Pre-existing frameworks, libraries, tools, and methodologies used in the project.
- General knowledge, techniques, and experience acquired during the engagement.
- Any proprietary components of RELATE AI not bespoke to the Client.
5.3 Third-party components
Open-source software included in Deliverables is subject to its own licences. We will inform the Client of any material open-source components and their applicable licences.
5.4 Portfolio
We reserve the right to reference the Client’s name and describe the project in our portfolio and marketing materials, unless the Client requests otherwise in writing.
6. Confidentiality
Both parties agree to keep confidential any non-public information disclosed during the engagement (“Confidential Information”), including business plans, technical specifications, pricing, and client data. This obligation survives termination of the engagement for a period of 3 years.
Confidential Information does not include information that is publicly available, independently developed, or required to be disclosed by law.
7. Data Protection
Each party is responsible for complying with applicable data protection law in its own processing activities. Where Relate processes personal data on behalf of the Client (e.g. conversation data in RELATE AI), a Data Processing Agreement (DPA) will be put in place. See our Privacy Policy for further details.
8. Warranties and Disclaimers
8.1 Our warranties
Relate warrants that:
- Services will be performed with reasonable skill and care.
- Deliverables will materially conform to the agreed specifications at the time of handoff.
8.2 Disclaimer
We do not warrant uninterrupted or error-free operation of third-party platforms (including WhatsApp / Meta’s API, hosting providers, or payment processors). Business results — including lead conversion rates, revenue growth, or AI response accuracy — are not guaranteed and depend on factors outside our control.
9. Limitation of Liability
To the fullest extent permitted by Israeli law:
- Relate’s total liability to the Client for any claim arising out of or related to the services shall not exceed the total fees paid by the Client in the 3 months preceding the event giving rise to the claim.
- We are not liable for indirect, consequential, incidental, or punitive damages, including loss of profits, loss of data, or business interruption, even if advised of the possibility of such losses.
- This limitation does not apply to liability for fraud, gross negligence, or wilful misconduct.
10. Termination
10.1 Termination by either party
Either party may terminate a service agreement with 30 days’ written notice, unless a different notice period is specified in the Service Agreement.
10.2 Termination for cause
Either party may terminate immediately upon written notice if the other party materially breaches these Terms or the Service Agreement and fails to remedy the breach within 14 days of notice.
10.3 Effect of termination
Upon termination: (a) the Client pays for all work completed to date at the agreed rate; (b) each party returns or destroys the other’s Confidential Information upon request; (c) we deliver any completed Deliverables for which full payment has been received.
11. Force Majeure
Neither party is liable for delays or failure to perform caused by circumstances beyond their reasonable control, including natural disasters, war, government action, labour disputes, or interruption of third-party infrastructure (including Meta’s WhatsApp platform). The affected party must notify the other promptly.
12. Governing Law and Disputes
These Terms are governed by the laws of the State of Israel. Any dispute arising from or relating to these Terms shall be subject to the exclusive jurisdiction of the competent courts in Tel Aviv, Israel.
Before initiating legal proceedings, both parties agree to attempt to resolve disputes in good faith through direct negotiation for a period of 30 days.
13. Changes to These Terms
We may update these Terms periodically. The current version is always available at this URL. For active service agreements, material changes will be communicated by email with 30 days’ notice. Continued use of services after that period constitutes acceptance.
14. Contact
For questions about these Terms: